What is a cookie?
A cookie is a small text file placed in your browser when you visit a website. It enables information to be remembered between your visits (language preferences, shopping cart, login state) or to measure the site's traffic. Some cookies are essential to the functioning of the site, others are used to analyse traffic, and yet others to deliver targeted advertising.
The term "cookies" also covers other similar technologies: invisible pixels, web beacons, browser local storage (localStorage), session identifiers.
Your consent: how to give it, modify it, withdraw it
On your first visit, a banner appears at the bottom of your screen and offers you three choices: accept all cookies, refuse all non-essential cookies, or customise finely your choice by category. This banner is managed by CookieYes, a GDPR-compliant consent management solution.
You can modify your preferences at any time by clicking on the "Manage my cookies" link available in the footer. Your choice is remembered for a maximum of 6 months, after which the banner reappears.
As long as you have not given your consent, no audience measurement or advertising cookies are placed. Only cookies strictly necessary for the operation of the site are active.
Detailed list of cookies used
1. Strictly necessary cookies (always active)
These cookies are essential to the operation of the site and cannot be refused. They are used neither to collect personal data nor to track your browsing for commercial purposes.
| Name | Purpose | Duration | Issuer |
|---|---|---|---|
| cookieyes-consent | Remember your cookie consent choices | 6 months | CookieYes Ltd. |
2. Audience measurement cookies (consent required)
These cookies help us understand how visitors use the site in order to improve it. We have chosen a self-hosted, privacy-friendly tool to minimise the impact on your privacy.
| Name | Purpose | Duration | Issuer |
|---|---|---|---|
| Matomo Analytics | Audience measurement (self-hosted, no persistent cookie, anonymised IP, Do Not Track signal respected) | 13 months (aggregated data) | Caeterra (self-hosted on analytics.easyto.fr, Infomaniak Switzerland) |
3. Advertising and marketing cookies (consent required)
These cookies allow us to measure the effectiveness of our advertising campaigns and to offer relevant ads on partner sites. They are only placed after your explicit consent.
| Name | Purpose | Duration | Issuer |
|---|---|---|---|
| Google Tag Manager | Tag orchestrator based on your consent (Consent Mode v2) | Variable depending on the tags fired | Google Ireland Limited |
| Google Ads (conversion tracking) | Measure conversions from our Google Ads campaigns | 90 days | Google LLC (United States) |
| GetQuanty (eqy_email, gq_utm) | B2B identification of companies that have visited our site (no individual identification) | 13 months max | GetQuanty (France) |
| UTM tracking (localStorage) | Remember utm_source, utm_campaign, utm_medium, gclid, fbclid for the attribution of a conversion to its original campaign | 30 days | Caeterra (internal script) |
4. Third-party cookies embedded on certain pages
On pages containing forms (quote, contact, catalogue, pricing):
| Name | Purpose | Duration | Issuer |
|---|---|---|---|
| IS_MAYBE_LOGGED_IN (Fillout) | Technical Fillout cookie (session management for our back-office) | Session | Fillout Inc. (United States, DPF certified) |
What we do not use
For the sake of transparency, here are the tools we do not use on easytochange.co:
- No Facebook / Meta Pixel cookie.
- No LinkedIn Insight Tag cookie.
- No fingerprinting tool (device identification by crossing signals).
- No session replay tool (full recording of your browsing, such as Hotjar / FullStory).
- No third-party programmatic advertising cookie (ad-exchange networks).
How to manage cookies from your browser
Regardless of our banner, you can configure your browser to block all or some cookies. Note however that this may degrade the operation of certain services on this site and others.
- Chrome: Menu → Settings → Privacy and security → Cookies and other site data
- Firefox: Menu → Settings → Privacy and security → Cookies and site data
- Safari: Preferences → Privacy → Manage website data
- Edge: Settings → Cookies and site permissions
Changes to this policy
This policy may be modified at any time, in particular to reflect the evolution of our tools or applicable regulations. The date of last update is indicated at the bottom of this page.
Last update: May 2026.